Company Information

Retail Real Estate is our only Business
Since 1976, the company has served a wide range of local, regional and national developers, while also delivering top-quality real estate representation to retail and restaurant chains that want to expand into the fast-paced New Jersey market.
From its beginnings, the company has offered property owners a full range of services covering the leasing and sales of both new and existing centers – services that grew to include highly professional guidance on site selection and development. Activity is concentrated on neighborhood, community, lifestyle and power centers ranging in size from 10,000 square feet to 800,000 square feet.

Mission Statement:


To be the best retail real-estate brokerage company, serving the needs and exceeding the requirements and expectations of a select group of demanding tenants and landlords.

A personalized, highly targeted and professional approach that places client satisfaction first sets R.J. Brunelli & Co. apart from the competition:

Targeted focus.
Because New Jersey is its primary geographic market and retail real estate its only business. R.J. Brunelli & Co.’s in-depth knowledge of the state’s retail marketplace is second to none.

Experienced industry professionals.
R.J. Brunelli’s talented professionals live and breathe retail real estate. In addition to their years on the brokerage end of the business, many members of the R.J. Brunelli team joined the firm after lengthy careers with shopping center development companies and major national and regional retail chains. Simply stated, R.J. Brunelli & Co. offers superior service because its associates and managers have their fingers on the pulse of the retail market. They look forward to putting their retail real estate expertise to work for you.

  • Richard J. Brunelli

    Rich founded the firm bearing his name in 1976 and built it into the state’s leading specialist in retail real estate. While directing the activities of a staff that has grown markedly over the years, he continues to work personally with many leading retailers and developers on a variety of projects. Rich is also a former Chairman of Realty Resources, a nationwide organization leading regional retail real estate brokerages. Additionally, he lectures on retail real estate at the Monmouth University Real Estate Institute.

  • Danielle R. Brunelli

    Danielle Brunelli, President of RJ Brunelli & Co., LLC, received her real estate license at 18, and in 2003 graduated from Monmouth University with a degree in Marketing, and a Certificate from the Monmouth University Real Estate Institute. In the past, Danielle has worked representing landlords, and pre-leasing several mixed use developments. She currently concentrates on tenant representation work and exclusively represents Dollar Tree in all of New Jersey, Urban Bricks Pizza, Modern Acupuncture, Sally Beauty, Massage Envy and European Wax Center.

    Danielle has been honored as one of Chain Store Age magazine’s “Real Estate 10 Under 40” for 2017. Published in the May/June issue, the retail business magazine’s “10 Under 40 in Real Estate” feature recognizes people under the age of 40 who are making an impact in real estate, whether from the tenant or the landlord side.

    Known as a prolific dealmaker, the Holmdel, N.J. resident began her career at 16 as a part-time marketing assistant at the Old Bridge retail brokerage founded by her father, Richard J. Brunelli. At 18, she earned her real estate license while attending Monmouth University, from which she graduated in 2003. While going to class and captaining Monmouth’s women’s tennis team, she began making her first deals for Sally Beauty Supply. She soon landed the chain’s tenant representation account and continues as their exclusive rep in central and northern New Jersey. This was followed by long-term assignments for Massage Envy and European Wax Center in central New Jersey and a statewide exclusive for Dollar Tree. Since 2012 alone, Ms. Brunelli personally completed 75 deals for those four chains. Previously, she also represented such major chains as Toys ‘R’ Us, Zale’s, and Tuesday Morning. Beyond the tenant work, she currently represents landlords on five properties.

    In 2010, Ms. Brunelli became a Principal when the firm became an LLC. In 2015, her father was elevated to Chairman and Ms. Brunelli was named President, part of a senior management team that includes fellow Principal Ron DeLuca (CEO). As sales team leader, her role includes guiding junior salespeople through deals, and assisting associates and partners in marketing their properties and on their own tenant rep accounts.

  • Ron DeLuca

    Following a successful career as a marketing, sales and business management executive for Fortune 100 companies, Ron brought his entrepreneurial spirit and strategic thinking skills to R.J. Brunelli in 1996 as a part-time technology and research consultant. Since joining the firm full time, Ron has distinguished himself with his high energy approach to sales and tenant representation programs. His dedicated approach to value-added relationships has resulted in his successful approach to managing and retaining both large and small account programs.

  • Carl J. Minue

    Carl, who joined R.J. Brunelli & Co. in 1984, has always focused on tenant and landlord representation. For many years, he was responsible for the firm’s highly regarded annual Retail Vacancy Survey, which covered over 53 million square feet of space in central and northern New Jersey.

  • Alan Gott

    Alan has been in commercial real estate since the mid 1980s. He was with RJ Brunelli & Company from 1988 to 2001, and rejoined us in September 2013. Alan has completed many noteworthy transactions, and is known for his ability to follow up.

  • Martin Yaged

    Marty joined R.J. Brunelli & Co. in 1998, bringing 32 years of entrepreneurial and executive experience in the business machines field, including Divisional President of Northern Business Machines. His salesmanship and canvassing skills are admired by all who know him.

  • John Lenaz

    John joined the firm in 2004, bringing over 25 years of professional sales and sales management experience. Combining extensive negotiating skills with patience and perseverance, he brings all the elements necessary to serve the interests of both tenants and landlords.

  • Mario Brunelli

    Mario has been with RJ Brunelli & Company since 2005, working as a Market Research Analyst and then earning his New Jersey and Florida Real Estate licenses. In the past Mario has worked with both developers and investors of triple net properties. One of his main clients is ARC Properties. Mario is well experienced in finding developable properties for commercial/retail use. Mario also handles the sale of NN and NNN properties throughout NJ. Mario is currently working with multiple investors for 1031 exchanges.

  • Pete Nicholson

    Pete joined the company in 2016, and brings over 30 years of sales and management experience in the real estate and chemical industries, including the 17 years as a broker with Metro Commercial Real Estate, Mount Laurel, New Jersey, representing landlords and tenants on leases and sales. He has completed leases with a total revenue consideration of over $300 million for more than 200 tenants, including Home Depot, Stop & Shop, LA Fitness, Marshall’s, TJ Maxx, Home Goods, Walgreens, TD Bank, and Chase Bank. Pete has a Chemical Engineering degree and is a graduate of the Wharton Advanced Management Program, both of which complement his work in the development, management and finance of real estate.

  • Peter Miller

    Peter joined R.J. Brunelli & Co. in 2018, following a successful 34-year career with the WSJ and Barron’s. We are hoping to leverage his financial investment and data analysis expertise. Peter comes from a multigenerational family of commercial RE brokers and will be focusing on both landlord and tenant representation. He graduated from Western New England College with a bachelor’s degree in Computer Information Systems.

  • Robbie Kenney

    Robbie joined the company in the Summer of 2017. He has over a decade of intensive leadership experience with corporate relocation and furniture services. For the past six years he has been a top business developer of commercial property and casualty insurance. From both industries, Robert unites his tenacity with market intelligence to better serve buyers and sellers.

  • Julie Fox

    Julie joined the company in 2018, and brings over 13 years of retail real estate experience in property management, brokerage, landlord leasing, tenant representation, and land disposition. She was a broker with FAMECO Real Estate for 6 years, representing Landlords and Tenants on leases and sales. Some of her clients included: Darden Restaurants, Kilwins Chocolates, AT&T, Kids First Swim, Seafood Palace Buffet, Miracle Ear, Walmart’s Land Disposition, and Lowe's Land Disposition.

    She worked for Brixmor Property Group and oversaw a portfolio of 2.7M sq ft in NJ, PA, and DE, including Roosevelt Mall in Northeast Philadelphia. In addition, Julie and her team were responsible for leasing a portfolio of over 4.0M sq ft throughout the Northeast for Paramount Realty Services. At Shopcore Properties, Julie was responsible for leasing and redeveloping a complex 600,000 sq ft mixed use project in New York.

    Julie has an MBA and MS in Finance from Drexel University. She is the ICSC's NJ/PA/DE Next Generation State Chair. She is the co-founder of The Pipeline, a networking group of female real estate professionals. Julie has been named "Real Estate's 12 to Watch" by Chain Store Magazine in 2018.

  • Jeff Lewis

    Jeff joined RJ Brunelli in 2018, bringing with him 10+ years of business and business sales experience. His trusted partners and constantly expanding network are a testament to his prospecting and networking skills. Jeff’s ability to identify a prospect’s and client’s needs, connect the proper people, and provide a successful solution prove to be valuable assets to the RJ Brunelli & Company team.

  • David Singer

    David joined RJ Brunelli & Co, LLC in 2018, bringing with him over twenty years’ experience in the hospitality Industry. David has successfully orchestrated dozens of F&B retail transactions in Manhattan and New Jersey. David’s passion for the industry provides him with the ability to serve both Landlords and Tenants with sustainable leasing opportunities. David holds a degree in Education from Indiana University of Pennsylvania. He currently consults for the industry’s most successful hospitality groups, having played a role in the opening of Tao Group’s last 9 venues, in addition to the opening of 8 of Starr Restaurant Organization venues, Standard Hotel (meatpacking), The Rio Hotel (Las Vegas), W Hotel (Fort Lauderdale), 230 Fifth & several other F&B projects for independent operators in PA, NJ, FL, NY & Las Vegas.

  • Peter Reinhart

    Peter S. Reinhart, Esq. has had a distinguished career in the real estate industry. For over 30 years, he was the Senior Vice-President and General Counsel for Hovnanian Enterprises, Inc., the largest homebuilder in New Jersey and one of the nation’s largest. He is now a Professor in real estate and the Director of the Kislak Real Estate Institute at Monmouth University, the first university in New Jersey to offer a degree in real estate. He has taught courses in Real Estate Development, Lease Negotiations, and Real Estate Law among others. He is the Past President of the New Jersey Builders Association and is now the Chair of New Jersey Future, the leading non-profit organization for smart growth in New Jersey. He is a judge for the NAIOP’s annual Deal of the Year Awards. In addition, he has a long history of community involvement with many organizations and is now the Vice-Chair of Hackensack Meridian Health, New Jersey’s largest healthcare network. He is a graduate of Rutgers Law School, with Honors.