Company Information

40 Years in Business

Retail Real Estate is our only Business
Since 1976, the company has served a wide range of local, regional and national developers, while also delivering top-quality real estate representation to retail and restaurant chains that want to expand into the fast-paced New Jersey market.
From its beginnings, the company has offered property owners a full range of services covering the leasing and sales of both new and existing centers – services that grew to include highly professional guidance on site selection and development. Activity is concentrated on neighborhood, community, lifestyle and power centers ranging in size from 10,000 square feet to 800,000 square feet.

Mission Statement:


To be the best retail real-estate brokerage company, serving the needs and exceeding the requirements and expectations of a select group of demanding tenants and landlords.

A personalized, highly targeted and professional approach that places client satisfaction first sets R.J. Brunelli & Co. apart from the competition:

Targeted focus.
Because New Jersey is its primary geographic market and retail real estate its only business. R.J. Brunelli & Co.’s in-depth knowledge of the state’s retail marketplace is second to none.

Experienced industry professionals.
R.J. Brunelli’s talented professionals live and breathe retail real estate. In addition to their years on the brokerage end of the business, many members of the R.J. Brunelli team joined the firm after lengthy careers with shopping center development companies and major national and regional retail chains. Simply stated, R.J. Brunelli & Co. offers superior service because its associates and managers have their fingers on the pulse of the retail market. They look forward to putting their retail real estate expertise to work for you.

  • Richard J. Brunelli

    Rich founded the firm bearing his name in 1976 and built it into the state’s leading specialist in retail real estate. While directing the activities of a staff that has grown markedly over the years, he continues to work personally with many leading retailers and developers on a variety of projects. Rich is also a former Chairman of Realty Resources, a nationwide organization leading regional retail real estate brokerages. Additionally, he lectures on retail real estate at the Monmouth University Real Estate Institute.

  • Danielle R. Brunelli

    Danielle Brunelli, President of RJ Brunelli & Co., LLC, received her real estate license at 18, and in 2003 graduated from Monmouth University with a degree in Marketing, and a Certificate from the Monmouth University Real Estate Institute. In the past, Danielle has worked representing landlords, and pre-leasing several mixed use developments. She currently concentrates on tenant representation work and exclusively represents Dollar Tree in all of New Jersey, Urban Bricks Pizza, Modern Acupuncture, Sally Beauty, Massage Envy and European Wax Center.

    Danielle has been honored as one of Chain Store Age magazine’s “Real Estate 10 Under 40” for 2017. Published in the May/June issue, the retail business magazine’s “10 Under 40 in Real Estate” feature recognizes people under the age of 40 who are making an impact in real estate, whether from the tenant or the landlord side.

    Known as a prolific dealmaker, the Holmdel, N.J. resident began her career at 16 as a part-time marketing assistant at the Old Bridge retail brokerage founded by her father, Richard J. Brunelli. At 18, she earned her real estate license while attending Monmouth University, from which she graduated in 2003. While going to class and captaining Monmouth’s women’s tennis team, she began making her first deals for Sally Beauty Supply. She soon landed the chain’s tenant representation account and continues as their exclusive rep in central and northern New Jersey. This was followed by long-term assignments for Massage Envy and European Wax Center in central New Jersey and a statewide exclusive for Dollar Tree. Since 2012 alone, Ms. Brunelli-Albrecht personally completed 75 deals for those four chains. Previously, she also represented such major chains as Toys ‘R’ Us, Zale’s, and Tuesday Morning. Beyond the tenant work, she currently represents landlords on five properties.

    In 2010, Ms. Brunelli became one of four Principals when the firm became an LLC. In 2015, her father was elevated to Chairman and Ms. Brunelli was named President, part of a senior management team that includes fellow Principals Ron DeLuca (CEO) and Bill Lenaz (Executive VP). As sales team leader, her role includes guiding junior salespeople through deals, and assisting associates and partners in marketing their properties and on their own tenant rep accounts.

  • Ron DeLuca

    Following a successful career as a marketing, sales and business management executive for Fortune 100 companies, Ron brought his entrepreneurial spirit and strategic thinking skills to R.J. Brunelli in 1996 as a part-time technology and research consultant. Since joining the firm full time, Ron has distinguished himself with his high energy approach to sales and tenant representation programs. His dedicated approach to value-added relationships has resulted in his successful approach to managing and retaining both large and small account programs.

  • William A. Lenaz

    Ranked as the #1 dealmaker at R.J. Brunelli & Co., Bill owned Eaglerock Realty before joining the firm in 1998. He brought with him 10 years of experience in retail real estate, with a successful track record representing landlords and tenants on sites in high-traffic, regional retail areas.

  • Carl J. Minue

    Carl, who joined R.J. Brunelli & Co. in 1984, has always focused on tenant and landlord representation. For many years, he was responsible for the firm’s highly regarded annual Retail Vacancy Survey, which covered over 53 million square feet of space in central and northern New Jersey.

  • Michael Murphy

    Michael rejoined RJ Brunelli & Co., LLC in 2017 after serving from 2006 – 2012 as a Senior Sales Associate following a distinguished 34-year career in shopping center leasing and International store development. In a career now spanning five decades, his employers and clients have regularly benefitted from his reputation as a high-energy strategist and implementer, as well as his long-term, personal relationships with senior-level decision-makers at the nation’s leading shopping center and retail companies. Michael is initially focused on representing the Company’s restaurant, food and food service clients in his home state of Pennsylvania.

  • Patti Fiore-AmecAngelo

    Patricia joined R.J. Brunelli & Co., LLC in the summer of 2013, bringing 14 years of entrepreneurial and executive experience in the Fitness Industry as an owner/operator. She focuses on both landlord and tenant representation. Patricia currently represents three national retailer accounts which were obtained by her perseverance and dealmaking skills.

  • Alan Gott

    Alan has been in commercial real estate since the mid 1980s. He was with RJ Brunelli & Company from 1988 to 2001, and rejoined us in September 2013. Alan has completed many noteworthy transactions, and is known for his ability to follow up.

  • Martin Yaged

    Marty joined R.J. Brunelli & Co. in 1998, bringing 32 years of entrepreneurial and executive experience in the business machines field, including Divisional President of Northern Business Machines. His salesmanship and canvassing skills are admired by all who know him.

  • John Lenaz

    John joined the firm in 2004, bringing over 25 years of professional sales and sales management experience. Combining extensive negotiating skills with patience and perseverance, he brings all the elements necessary to serve the interests of both tenants and landlords.

  • Mario Brunelli

    Mario has been with RJ Brunelli & Company since 2005, working as a Market Research Analyst and then earning his New Jersey and Florida Real Estate licenses. In the past Mario has worked with both developers and investors of triple net properties. One of his main clients is ARC Properties. Mario is well experienced in finding developable properties for commercial/retail use. Mario also handles the sale of NN and NNN properties throughout NJ. Mario is currently working with multiple investors for 1031 exchanges.

  • Pete Nicholson

    Pete joined the company in 2016, and brings over 30 years of sales and management experience in the real estate and chemical industries, including the 17 years as a broker with Metro Commercial Real Estate, Mount Laurel, New Jersey, representing landlords and tenants on leases and sales. He has completed leases with a total revenue consideration of over $300 million for more than 200 tenants, including Home Depot, Stop & Shop, LA Fitness, Marshall’s, TJ Maxx, Home Goods, Walgreens, TD Bank, and Chase Bank. Pete has a Chemical Engineering degree and is a graduate of the Wharton Advanced Management Program, both of which complement his work in the development, management and finance of real estate.

  • Robbie Kenney

    Robbie joined the company in the Summer of 2017. He has over a decade of intensive leadership experience with corporate relocation and furniture services. For the past six years he has been a top business developer of commercial property and casualty insurance. From both industries, Robert unites his tenacity with market intelligence to better serve buyers and sellers.