R.J. Brunelli & Co. Announces Key Executive Changes
Founder Richard Brunelli becomes Chairman, Ron DeLuca named CEO,
Danielle Brunelli appointed President
OLD BRIDGE, N.J. (9/8/15)—Moving to position itself for accelerated long-term growth, R.J. Brunelli
& Co., LLC today announced the appointments of founder Richard Brunelli as Chairman of the Board,
Ron DeLuca as Chief Executive Officer, Danielle Brunelli as President. All four have been principals of the Old Bridge-based retail real
estate brokerage since the time it became an LLC in 2010.
In the newly created role of CEO, Mr. DeLuca will work with Ms. Brunelli on strategic
planning, while also directing R.J. Brunelli’s day-to-day operations, including review and approval of all
representation agreements, and other legal documents; hiring of new staff; and oversight of all trade show
activities. He will also continue to supervise the firm’s annual retail vacancy study, as well as ensure that
the sales team conforms to the company’s standards on landlord representation accounts.
Prior to joining R.J. Brunelli as a VP in 2003, the Holmdel, N.J. resident spent 10 years as founder and
President of Bristol Business Group, an Eatontown, N.J.-based firm providing business and technology
consulting services to Fortune 100 and start-up companies. This followed 17 years as a marketing
executive in the technology industry, beginning with 10 years at Perkin Elmer Corp., West Long Branch,
N.J. In his role as the Fortune 100 company’s Director of Marketing, Mr. DeLuca was part of the team
that facilitated the spin-off of a $250 million division into a separate publicly traded company, Concurrent
Computer Corp., where he subsequently spent seven years as Senior Director of Marketing. Mr. DeLuca,
who began his career at AT&T Bell Laboratories, holds a Masters Degree in Computer Science from
Stevens Institute and a B.S. in Electrical Engineering from Penn State University.
In assuming the reins from her father as President, Ms. Brunelli will be responsible for the
overall management of the firm’s team of sales associates; recruitment of new sales associates; ensuring
that the sales team conforms to the company’s standards on tenant representation assignments; and
oversight of all advertising and public relations activities. As spokesperson for the firm, she will also
continue to appear on various retail real estate industry panels.
Ms. Brunelli began her career at R.J. Brunelli when she was 16 as a part-time marketing
assistant. In 1999, at the age of just 18, she earned her real estate license while attending Monmouth
University, from which she graduated in 2003 with a Bachelors degree in Marketing. While attending
classes and captaining Monmouth’s Division 1 women’s tennis team, she began making her first deals for
retailer Sally Beauty Supply. She soon landed the chain’s tenant representation account and continues to
exclusively represent the company in central and northern New Jersey. This was followed by tenant
representation agreements with Zales and Tuesday Morning, as well as long-term preferred broker
assignments for Massage Envy and European Wax Center in central New Jersey. The Holmdel, N.J.
resident has also completed multiple deals for such chains as Toys ‘R’ Us, Sonic, ULTA, Muscle Maker
Grill, Burger Fi, and Corner Bakery Café. In 2010, Ms. Brunelli added Dollar Tree to the firm’s
client list, and subsequently completed nearly 50 deals throughout New Jersey as the chain’s exclusive
representative for the entire state. She was named a Senior VP in 2006.
on significant new retail development projects, consult and mentor the firm’s sales staff in development
areas, as well as uncover new areas for investment for consideration by the R.J. These have included such notable central New
Jersey projects as The Commons at
Holmdel and Summerhill Square in East Brunswick, both featuring multiple national anchors and, more
recently, the Whole Foods-anchored Marlboro Commons.
“I am very pleased that Ron and Danielle will be assuming the responsibilities of CEO,
President, and Executive V.P respectively,” said Mr. Brunelli. “At a time when we are looking to
aggressively expand our footprint in the retail real estate industry, their appointments represent an
important step in a senior management transition that began when we formed our LLC in 2010. Their
combined energy, experience and dedication to exceeding our clients’ expectations through best-in-class
tenant and landlord services will ensure the company’s continued success for another 40 years.”
Mr. Brunelli, who founded the firm in 1975, will remain active in the business, focusing on special
projects, while stepping away from day-to-day operations.
“On a personal note,” Mr. Brunelli continued, “I’m especially proud to be passing the presidency of my
‘business baby’ on to the very capable hands of my oldest child. As a person who literally grew up in the
business, Danielle rapidly emerged as one of our top deal-makers and later earned her seat on our senior
leadership team. Meanwhile, Ron, a successful deal-maker in his own right, complements Danielle’s
leadership abilities by bringing critical skill-sets in corporate management, strategic planning, marketing
and technology. As our company’s new leadership looks
to build our team, all recognize the high importance of having experienced salespeople to service
accounts and supporting them with state-of-the-art marketing and canvassing tools.”